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Your business shouldn't need you for everything.

A business can be good, growing, and successful while still relying too heavily on the person who built it. I look at how the work moves through the business, identify where too much depends on the owner, and build the structure that allows the work to move more clearly, consistently, and independently.

Your business grew. Your systems didn't.

You have the clients. You have the expertise. You know your business. But as the business grew, so did the number of things you had to remember, manage, coordinate, and figure out as you went.

That doesn't mean you're doing something wrong. It means the way you've been operating isn't built for where your business is now.

You don't need to work harder to keep up. You need the right structure behind the business. That's where I come in.

What an Operations Strategist does

Most people have not worked with someone whose job is to find the sequence hiding inside a business that feels disconnected.

Here is what that actually looks like.

Client Intake

Far less time spent on paperwork, and a client experience that finally matched the caliber of the work being done.

The work behind it

A client facing business had outgrown its intake process. Paper forms and handwritten queue numbers had worked when the client list was smaller, but nothing had been rebuilt to match how much the business had grown. After evaluating how clients actually moved through the space, I implemented a QR linked digital intake system with automatic queue generation and simple signage.

File Systems

Files that used to take twenty minutes to locate now take seconds.

The work behind it

A growing business had years of project files with no real system. Work was scattered across personal laptops and cloud folders, with no consistent way to find anything. I audited how the team actually needed to retrieve files project by project, then built a structured filing system tailored to their workflow, with permissions where they were needed.

Performance Tracking

It revealed the organization was significantly further behind target than anyone believed, giving leadership accurate information to finally act on.

The work behind it

An organization had growth targets it could not track. Leadership had committed to specific goals but had no reliable way to see progress against them. After auditing their reporting process, I built a single tracking system rolling up performance in one place.

That's what I do. As an operations strategist, I look at what's broken, and I see, almost immediately, where the order is supposed to go.

Ways to work together

Every engagement fits into one of four tiers, built around what you actually need.

01

Task Based Support

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A single, contained deliverable, built and handed over in a few business days.

02 Most Popular

Project Leadership

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You hand me the goal. I manage the moving pieces over a defined period.

03

Operational Clarity

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An assessment, a documented diagnosis, and a roadmap for how to structure your business.

04

Systems Execution

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Tailored systems are tested, documented, and built to be implemented in your business.

See full details on Services
Where to start

If your business feels like it is running you instead of the other way around, that is not a personal failing.

It is usually an indicator that the structure underneath needs to be rebuilt in a way that works with you, not against you. As an Operations Strategist, I help you identify the gaps and unnecessary steps that is hindering you, then build the unique workflows your business needs to thrive.

LET'S FIND WHAT'S HOLDING YOU BACK
About

I set out to become the person who fixes what everyone else has stopped trying to untangle.

Gabrielle Shannon-McKenzie

Every role I have held taught me the same thing before I had language for it.

A business would be doing genuinely good work, and still be quietly buckling under its own growth. Not because anyone was failing, but because nothing underneath had been rebuilt to carry the weight of what the business had become.

A WhatsApp booking and a written invoice might carry a business in its early days, but it will not hold up against the expectations of growing customer volume and higher-value clientele.

That gap, between how a business looks from the outside and what is actually holding it together on the inside, is where I have spent most of my career.

I saw it most clearly working as a Virtual Assistant. Clients would ask for help with one task, but the task itself wasn't always the problem. Sometimes it was simply work that no longer needed to be theirs. Other times, it exposed something deeper. A process that lived in their head, a task that had to be rebuilt from scratch each time, or a business that had quietly become dependent on them to keep everything moving.

Then

As a Virtual Assistant, I saw that gap clearly.

Now

As an Operations Strategist, I build the structure that fills it.

That's when I started looking beyond the task and asking a different question: why does this still require so much of you?

What I do

I build the structure that keeps the business moving without everything depending on you.

Some work simply needs to leave your plate, while other work needs a better way of moving through the business before it can be handed off. I look at both to understand what should remain in your hands, what can be delegated, and where clearer processes, documentation, or automation can reduce the amount of time and attention the work requires from you.

The goal is not to change what makes your business yours, but to make sure the way it operates can support where you're trying to take it.

How I got here

Over time, I learned that good operations are rarely about one tool or one process. They are about understanding how information moves, how decisions get made, and where work gets stuck.

I have audited conflicting records into one clean source of truth, and redesigned how information gets stored and retrieved so it matches how people actually work.

I have also created reports that give clear, accurate visibility into business performance.

When you can see what is actually happening in the business, you can make decisions from what is there, not from what you think might be happening.

Better than assumed

I have seen a service line quietly outperforming almost everything else in the business, while the owner assumed it was their least profitable service.

And the reverse

I have also seen the reverse, where a team believed it was doing well, only to discover it was further behind target than anyone realized.

The tools, the context, and the people may have changed, but the way I look at the work has stayed the same. I look for where things are getting stuck, where too much still depends on one person, and what needs to change for the work to move more easily.

The goal is simple. Your business should be able to keep moving without you having to keep moving every piece of it.

to get started

Let's see what's really happening behind the scenes.

Bring me the process you've been working around, the task you can't seem to hand off, or the part of the business that keeps pulling you back in. We'll look at what's happening and where the right structure can make things easier.

LET'S connect
Services

Make the work easier to run, hand off, and keep moving.

What I handle

Correspondence and Outreach

Creating the systems, templates, and follow-up processes that keep communication moving, so important conversations don't get lost as the business gets busier.

Scheduling and Calendars

Creating the coordination systems that keep meetings, sessions, and deadlines moving across everyone involved, without you having to chase every confirmation yourself.

Data and Reporting

Turning the information already being collected into spreadsheets, trackers, and reports you can actually use to see what is happening in the business.

Systems and SOPs

Documenting how the work gets done so it can be followed, repeated, and handed off without starting from scratch every time.

Project Coordination

Keeping the moving pieces of a project organized, visible, and moving forward so vendors, contractors, and team members know what needs to happen and when.

Decks and Documents

Creating templates and working systems for presentations, documents, and other recurring materials so polished work doesn't have to be rebuilt from scratch each time.

How it works

Four steps, so you always know what's next.

01

Intake and Consultation

We start with a conversation about what you need, what is currently getting in the way, and whether I am the right person to help.

02

Scope and Onboarding

Once we know what needs to be done, we establish the scope, timeline, and access needed to get the work moving.

03

Execution

This is where the work gets done. I manage the agreed-upon work, keep things moving, and communicate with you along the way.

04

Wrap Up

You receive the completed work along with a clear summary of what was done, what was put in place, and what comes next.

The tiers

Service Offerings

Tier 1

Task Based Support

Starting at
$75

A single, contained deliverable that is clearly defined and usually completed within a few business days. You know what you need; I take it from request to finished work and hand it over ready to use.

Typical tasks

A one time scheduling or calendar setup, a comprehensive tracking document, a presentation deck.

Deliverable

One finished, ready to use file, turned around in a few business days.

ExampleA registration tracker needed by Friday. I build the spreadsheet, set up the columns and formulas, and hand it over ready to use.

Tier 2 Most Popular

Project Leadership

Starting at
$300

You hand me the goal of a campaign, launch, or initiative, and I take care of the moving pieces that get it there. I coordinate the people, timelines, communication, and details so the work keeps moving without every piece needing your attention.

Typical tasks

Managing a multi step launch or campaign, progress reporting across multiple stakeholders, coordinating vendors, contractors, or team members toward a deadline.

Deliverable

A managed project over a defined period, with regular updates on progress and results.

ExampleA term long outreach campaign. I build the contact list, run the correspondence, coordinate calendars, follow up until sessions are booked, and report on what is landing.

Tier 3

Operational Clarity

Available by
Inquiry

Something in the way the business operates isn't working as well as it should, but it's difficult to see exactly where the gap is from the inside. I assess how the work is actually getting done, talk to the people closest to it, and look for the places where time, information, or responsibility gets stuck. You leave with a clear picture of what is happening, what needs attention, and what to do next.

Typical tasks

Interviews, process observation, and gap analysis, a business audit across how work actually flows, identifying the gaps costing you time.

Deliverable

A written business audit and report, with a full roadmap of operational recommendations and clear next steps you can act on.

ExampleA graphic designer does excellent work, on time, but clients complain about delayed delivery and silence mid project. I analyze the workflow from kickoff to handoff, talk to the team, and report the gaps and recommendations.

Tier 4

Systems Execution

Starting at
$550

You know what needs to change, and now you need someone to build it properly. I take the systems, processes, or tools we've identified and turn them into something your team can actually use—built, tested, documented, and ready to hand off.

Typical tasks

Documenting and rolling out a new SOP across a team, setting up a workflow or automation from plan to live execution, building and testing a CRM or tracker to a ready to use standard.

Deliverable

A fully implemented system, tested and functioning, with supporting documentation or training material for the team, and a working handoff so you open up a finished tool, not a to do list.

ExampleA business owner has SOPs written but no consistent way to onboard new hires to them. I build the onboarding structure around those SOPs, document the process step by step, and create the handoff so a new employee can follow it without the owner having to walk them through everything.

Pricing is determined once the scope is clear and shared during your consultation. Any third-party tools or subscriptions are billed separately.

What clients say
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Next steps

Every engagement starts with understanding how the work actually moves.

Fill out the inquiry form, then let's have a short conversation about where things actually stand in your business. We'll look at how the work is moving, what's creating friction, and where the right structure can make things easier.

fill out inquiry form
Frequently Asked

The questions that come up before we begin.

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Let's look at what's happening behind the scenes.

You don't need a perfectly organized problem or a solution in mind. Tell me what you're experiencing, and we'll work from there.

let's get to work
Contact

Have a question or concern? 
Let's talk.

Whether you have a question about an engagement, need clarification on something, or simply want to get in touch, this is the place to reach out.

If you're looking to start working together, Let's Get Started is the best place to begin.

Replies within 48 hours
Let's Get Started

Tell me where things actually stand.

This inquiry form is the first step. Tell me what is taking too much of your time, where the work keeps getting stuck, or what you wish you could hand off. You don't need to have the problem figured out or know exactly what you need. Once your form is submitted, we'll work through what you've shared together in the consultation.

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The Online Office

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Effective Date: September 1, 2026

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